Is Marketing Direct Sales Different From Multi-Level Marketing?

Some years ago, I partnered with my first multi-level marketing company or MLM, not knowing exactly what a MLM company was. I thought I was just selling makeup and getting others to join me. Once I got into the industry, my eyes opened up to the conglomerate of marketing direct sales companies and all the various types of direct sales companies. There is multi-level marketing, network marketing, affiliate marketing, internet marketing and whatever other phrase that is hot for the new year. In either case, I was confused. I am always coming across people who don’t understand the difference between the different types of companies so I figured I will break it down simply for you all. In today’s blog I will focus on multi-level marketing.

Marketing Direct Sales: Direct Sales is an industry in which companies sell their products or services directly to consumers through a distributorship.

Basically, think of the term “direct sales” as the broad category for multi-level marketing and affiliate marketing. Marketing direct sales also goes beyond these two types of companies. There are also single-level companies that typically include industries such as real-estate and financial services. Single-level in which distributors are just compensated for the work that they do.

Marketing Direct Sales: Multi-Level Marketing

Multi-Level Marketing (MLM) is an industry in which individuals or an individual entity, called distributors, sell a company’s products or services through a down-line of distributors.

In MLMs, individuals are able to purchase the right to sell a specific company’s products or services and are able to earn a commission on the items she or he sells. What makes multi-level marketing so attractive is that not only do you earn a commission on the products/services you sell, but you also earn a commission on sales when people join the business under you.

In product based companies, like Mary Kay, Amway, Organo Gold, etc., distributors are able to buy products at wholesale and sell them at retail, which is usually a 50% markup on the wholesale price.

In service based companies, like Legal Shield, ACN, etc. distributors are required to utilize the service to maintain their distributorship.

Additionally, as distributors bring more people into the company and sell more products they are able to achieve certain rankings.

MLMs are based around rankings that incentivize people to produce more. As you move up the ranks, you are able to earn higher commissions and earn additional bonuses.

Marketing Direct Sales: The Downside of Multi-Level Marketing

The multi-Level marketing industry is often associated with a lot of negativity. Typically, when you hear the words network marketing or MLM, you will hear the following: SCAM! Before there were concrete regulations in place, there were people marketing direct sales illegally. There were many fly-by-night companies that came on the scene that were doing illegal activities such as Ponzi schemes. The issue here is that the majority of commissions were made off of bringing people into the business instead of selling products or services.

However, the Fed shut down many of these companies years ago. However, be mindful there are still a few illegal companies lingering out there.

Marketing Direct Sales: Conclusion

Overall, this is a viable industry that allows anyone to make a solid living and for the real go-getters an opportunity to create wealth. Deciding to partake in this industry depends on what you are looking for. Fortunately, there are a variety of companies for everyone. Whether you like to do home parties selling makeup, jewelry, I’ve even seen bread! There are also online businesses.

I suggest that you give marketing direct sales a try. If you are looking for a specific opportunity, I have a few options that I can suggest for you. I have participated in network marketing, affiliate marketing and online marketing so I have some experience to share.

Advantages and Disadvantages of Direct Marketing – The Ups and Downs of Marketing Direct

Direct marketing remains a powerful media channel. Yet, in today’s multimedia environment some question the value of direct marketing. The best way to pin down the truth of that sentiment is to look at the advantages and disadvantages of direct marketing vs. digital marketing.

Advantages of Marketing Direct

• Remains an effective and popular media channel. In a survey of marketers, 57% said they considered print media such as white papers and research reports effective. Besides its effectiveness, it’s also still popular. For example, 61% of marketers use white papers.

• A workhorse media channel that educates, brands, and more. The bread-and-butter of B2B marketing consists of educating potential buyers about complex products and solutions. You have research reports, brochures, and data sheets, to name a few. Marketing direct also offers a cradle-to-grave solution that includes branding, lead generation, and customer nurturing.

• Tailored content to targeted audience. Marketing content comes in various forms to address prospects’ needs in any phase of the buying cycle. So B2B marketers can easily tailor their information to a specific audience. Why is that important? It’s essential because it ensures you provide relevant, useful and timely information your prospects want and need.

Disadvantages of Marketing Direct

• Social media’s explosive growth will crush marketing direct. Trends clearly show growth in online and mobile media consumption. Meanwhile growth in marketing direct shows no growth. We may have reached an inflection point, with digital media being the preferred way to engage prospects.

• Decision makers don’t have time to read. Today’s marketing makes reading optional. Media-rich tools like blogs, micro-blogs, SlideShare, Vimeo, You Tube, photos (Pinterest) and infographics, deliver marketing messages quickly and easily, while entertaining you.

• Real-time marketing can’t be beaten. Social media’s growth in part depends on its instantaneous messaging and responsiveness. You can post a social media tweet or post and have it reach your target audience in seconds. Customer engagement with social media is unrivaled.

Go with Tried-and-True or Up-and-Coming?

In nutshell, marketing direct clearly remains a stalwart. It’s effective. It’s efficient. And it’s still highly consumable in the B2B space.

On the flip side, growth in digital marketing shows impressive growth. It’s catching on fast. Given this backdrop, rather than throwing your eggs in one basket, you can benefit from combining marketing direct and digital.

Combining them helps smooth out the ups and downs of both for maximum effectiveness. The synergies of these two offer more than either channel can deliver on its own.

That makes a strong case for continuing to exploit both. Looking at them this way, you’ll maximize your marketing spend and produce more engaging, relevant, and consumable marketing content.

Let Elliott Waves Signal Market Direction for You

If you were a lone bull in a herd of stampeding buffalo, your survival instincts would tell you to follow the herd, regardless of its direction. The same is true for the successful trader or investor maneuvering within the financial herd called the Stock Market. As trader psychology changes, so do the Markets.

The Elliott Wave Principle captures the essence of trader psychology. It is an effective, visual representation of traders’ human nature to follow ‘in a crowded path’ extreme optimism followed by extreme pessimism, and then repeat the process again and again. The Elliott Wave patterns capture the continuous unfolding of the extremes depicted as Stock Market sentiment.

Traders cannot rely on news and events to drive the Stock Market. History has shown that news and events related to the Market have no consistent effect on its direction because of the influence of unfolding Market sentiment. For instance, Market reaction to the same news can be extremely positive at one given time, but then extremely negative at another given time.

Elliott Wave patterns display to the trader the most likely future Market direction based on current pattern structure. By understanding Elliott Wave pattern characteristics, a trader can identify higher probable outcomes from lower probable outcomes thereby reducing investment risk.

The classic Elliott Wave patterns consist of impulsive and corrective waves. An impulsive wave moves in the same direction as the current trend and is made of five sub-waves. A corrective wave moves against the current trend and is made of three sub-waves.

The formation of sub-waves can be extremely varied. However, general tendencies to note for trading purposes are as follows:

The first sub-wave in either an impulsive or corrective wave can be difficult for a trader to accept because it is the fist wave to run counter to currently prevailing direction;
The second sub-wave in either an impulsive or corrective wave may pose an opportunity for the trader to respond if he/she missed the first sub-wave as it represents a partial retracement of the first sub-wave;
The third sub-wave of an impulsive wave can be the most predictable and strongest of the sub-waves as momentum has been established;
The fourth sub-wave of an impulsive wave may demonstrate more volatility in its retracement than the second sub-wave; and
The fifth sub-wave of an impulsive wave and the third sub-wave of a corrective wave may be less predictable and more volatile than the other sub-waves because they are determining the end to the larger wave.

In addition, traders can increase their probability of success by placing entry and exit points near levels favoring a change in Market direction. For example, placing an entry for a long position near the start of an upward impulsive wave has a higher degree of being successful than placing an entry for a long position near the end of an upward impulsive wave.

Forecasting Market direction from Elliott Wave patterns does not provide certainty, but rather a probability of Market direction. There can be more than one valid interpretation of wave patterns, each carrying a probability of being an accurate portrayal of Market direction.

Traders should keep in mind that it is typical for Elliott Wave patterns to be continually reassessed and altered as Market sentiment unfolds to provide a higher probability of Market forecast. Alteration of wave patterns should be viewed not as a weakness, but as a strength. To be sure, the Market is quite dynamic; therefore, any tool used to help forecast the Market must be dynamic, too.

It is important to note the principals and use of Elliott Waves have persevered for over 70 years, when in 1938, in collaboration with C. J. Collins, R.N. Elliott introduced ‘Elliott Wave Principals’. Mr. Elliott believed that while stock market prices may appear random and unpredictable, they actually follow predictable, natural laws that can be measured and forecast by implementing wave patterns based on Fibonacci number analysis, also pioneered by Mr. Elliott.

Mr. Elliott theorized that common waves are characterized by Fibonacci proportions of 38%, 50%, and 62%. Impulsive waves relate to one another in Fibonacci proportions and corrective waves tend to retrace in Fibonacci proportions.

Mr. Elliott, encouraged so greatly by the response to his theory in the investment world, expanded it to apply to all collective human behaviors. His final and most comprehensive work titled ‘Nature’s Law-The Secret of the Universe’ was published in 1946, two years before his death.

Business Marketing – Direct Mail Publishing Tips to Developing Your Own Publishing Enterprise

You suddenly become aware, of the possibility that come over you when you think of direct mail publishing, business marketing. With the phenomenon of world wide money getting, the possibilities are endless..

It excites you thinking of waking up and going about your daily routine, and suddenly the door bell rings it’s your mail man he has a huge bag crammed full of mail with your name on it.

You quickly invite him in and have him drop the mail on the floor, sign the acceptance form and quickly shut the door behind him. You rush back to the thousands of letters that are on your living room floor and start opening them one by one to realize that they are all full of checks, money orders, cashier checks, and even cash, all sighed to YOU.

This is what it is like running a profitable marketing business, AKA direct mail order enterprise (self publishing) from the comfort of your own home.

I recall dreaming night after night about the possibilities of staying home and self publishing, I thought of it as a money getting phenomenon marketing my business using direct mail to make thousands of dollars.

Here’s are some tips & tactics on how you can excel at developing your business – marketing direct enterprise:

1- Develop your own sales letter copy, the ideal set of sales literature contains a sales letter, a sales circular that further describes the item. There must be an order coupon on the sales page or circular. There are various companies to make use of print services, flyers, sales letters, post cards, self-mailers, business cards ext,

2- Pricing the product, self publishing can be started with very little money. $375 can get you started in self publishing almost instantly, (That is only about $1 per day over a year!) Compare this small amount to that of opening your own retail store with requirements of $25,000 to $100,000!

3- Marketing, is the most important aspect of any business. If you do not market a product correctly, you will never make any money. If the type of marketing you are going to be using is direct mail publishing. In this case you will need a list of opportunity seekers, or an e-mail list to mail your offer to if you have one.

4- Renting a mailing list, is the first step in direct mail. Renting a mailing list consists of sending a letter & payment to a -list broker. The broker will need to know the quantity of names you wish to rent, you will need to ask for a list of (opportunity seekers).

5- List building is the epitome of marketing, If you dont have a mailing list no one will see your offer. And no sales will take place, Ezine marketing is a great way to build an email list this can be just as effective as direct mail publishing.

The dream of self publishing is not just a dream but a reality. The truth is we live in the information age, self publishing can be very lucrative and pays more then the mind can imagine. What one can think and imagine can be put into action. Would you like to know how I build my direct mail publishing enterprise using ezine article marketing? Discover your inner talent.

Luke Picco is a professional internet marketing mentor and coach that helps families from all walks of life build full time home businesses on the internet quickly and affordably. To Learn How Luke Builds Multiple 6 Figure Monthly Income Streams, Using The Most Cutting Edge Network Marketing Strategies.

The Importance of Knowing the General Stock Market Direction

Knowing the general stock market direction is critically important to investors and traders everywhere. The bottom line is this: Most stocks (80%+) follow the general direction of the stock market. In a bull market cycle, most stocks will hold their own or rise. In a correction or bear market cycle, NEARLY ALL STOCKS will fall. And stocks tend to fall much faster than they rise!

It does not matter how good a stock’s earnings and fundamentals are or how well the stock has been accumulated over the last several months. Make no mistake, when the market turns bearish, the correction can be brutal. It can do a lot of damage to an otherwise good portfolio.

A great case in point would be Apple (AAPL: Nasdaq). In the brutal bear market of ’08-’09, AAPL fell close to 60% in value, even though the fundamentals never changed. I am sure you can think of a few stocks that did the same!

In bull markets all the cream rises to the top AND KEEPS RISING! In bear markets EVERYTHING pretty much comes down.

Now as a full time stock market trader, I make no distinction between “long-term” bull and bear cycles or what the talking heads on TV love to call “Secular Bull” or “Secular Bear” markets. Stocks are either in uptrends or downtrends, PERIOD.

In his bestselling book “How to Make Money in Stocks”, William O’Neil teaches investors exactly how to determine the stock market’s direction and how to make decisions based on this direction. Additionally, O’Neil does all the analysis work for you in the Investor’s Business Daily (IBD) newspaper article (also appears on IBD website entitled “The Big Picture” which appears every day on the first page. He essentially tells you!

In summary, if you want to improve your investment or trading results, know the stock market’s general direction. If you are buying stocks in a market correction you have a much higher probability of losing money and vice versa. The single best place to find the general market direction in the IBD article “The Big Picture.”